Hi, I'm Jo Lu

Marketing Leader

Brands I've worked with

I've been fortunate to inpire and partner with brands across industries — transforming digital marketing & ecommerce strategy to resonate with an ever evolving global audience.

L'Oreal
Farfetch
BMW
LVMH
P&G
Samsung

Need a growth strategy?



Uncover

Finding actionable insights.

  • Who is the target audience?
  • What are the unique needs for each segment?
  • How do we differentiate?

Plan

Building strategy.

  • Do we have the right marketing stack?
  • What channels should we activate on?
  • How should we allocate the budget?

Activate

Omnichannel experimentation.

  • Which campaign concept performed the best?
  • How do we best localize a global brand message?
  • What channel delivered strong results?

Learn

Adapt and invest.

  • Where should we prioritize our spend?
  • How could we optimize the activation?
  • What opportunities remain untapped?

People don’t buy what you do, they buy why you do it.

Simon Sinek

Advertising is a tax for being unremarkable

Robert Stephens

Simplicity is the ultimate sophistication.

Leonardo Da Vinci