Seed Health is an early stage biotech startup distributing premium probiotics supplements through monthly subscription through a branded online experience. Seed experienced a plateau in sales after an initial period of high adoption and was looking to re-accelerate their growth. I led a segmentation study identifying high value audiences to prioritize immediate marketing investment, guided a site redesign to leakproof the conversion funnel, managed the company’s first data warehouse build, and developed global expansion strategy & distribution relationships. I also ran financial modeling in support of Series A funding.