Esym

In 2014, I founded Esym, a natural fragrance brand with the mission to help people incorporate wellness into everyday life through scent.

beautycon



curacao



allure



hello giggles



anthropologie



product

Summary

Esym was founded with an idea and passion, completely self-funded. I developed the brand identity, patented product design, built the online store, and created a custom scent experience with a small team of designers and developers. I led product development, manufacturing, business development, P&L, consumer experience, marketing, and revenue strategy. Esym quickly expanded into major retailers including Nordstrom, Anthropologie, Free People & Urban Outfitters. Esym also launched partnerships with lululemon, Ahalife, FabFitFun and was featured on Vogue, Allure, Byrdie, Refinery 29, Hello Giggles, InStyle, Brit+Co, PopSugar, and Well+Good.

What I did

  • Branding
  • Budgeting
  • Business development
  • Direct sales
  • Event Marketing
  • Pricing
  • Product development
  • PR & Communication
  • Revenue & Growth
  • Wholesale strategy

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People don’t buy what you do, they buy why you do it.

Simon Sinek

Advertising is a tax for being unremarkable

Robert Stephens

Simplicity is the ultimate sophistication.

Leonardo Da Vinci